Monday, May 22, 2017

Using Video in eLearning (eLearning Trends 4 of 5)

The days of video learning equating to dimming the classroom lights and popping a VHS tape into a player are over. When someone wants know-how about anything, most people are now quite comfortable turning to internet searches and watching videos. E-learning programs can be enhanced with video, adding dimension to your learning and development programs, but it’s not as simple as linking to a 30 minute video and letting the content do all the instruction.

Things to consider when using video in e-Learning:
  • Keep it short. Consider the length of the video. If it’s too long you will lose the attention of the learner. You cannot expect deep attention from video alone. Stay focused on the point to keep learners attention. When kept short and focused, video can easily demonstrate a concept.
  • Learners cannot control the pace of video, so you need to supply controls to pause and replay video within the course.
  • Video content should only be key points of information (see my previous post on microlearning to be easily comprehended, and of interest to learners.
  • Reinforce the video content by engaging the learner in knowledge check questions, and other e-learning instruction methods.
What about oil and gas learners?
Oil and gas learners are often covering complex technical information. They need sound instructional design and verification of knowledge transfer. Organizations can’t rely solely on video, but can use some benefits of video to enhance e-learning.

Short focused video can make e-learning more media rich and engaging, but videos can also be boring and lose the interest of learners if they are not combined with interactive content. Interactivity makes learners focus, think, analyze, and take part in the instruction. Presenting objectives and tying meaningful questions to the video topics with knowledge check questions keeps learners involved.
Repeatability is good for comprehension. Video can refresh and reinforces previous learning. Different learning styles can be addressed by repeating instruction in different formats. Visual learners and poor readers my find video enhanced courses allow them to connect visual information to what they read and recall, thus reinforcing information. Video simulations show processes and prepare learners for actual use of equipment beforehand.

On its own, video may not be enough, but when incorporated into student-centered interactive e-learning content there are many benefits including:
  • Convenience, self-paced
  • Promotes knowledge retention
  • Enhances learning experience
If you would like to know more about making impactful eLearning, helping your learners to engage with the content, why not drop us a line at Or visit